Strive Asset Management has acquired an additional 382 Bitcoin for more than $30 million.
The latest purchase has made it possible for the company to boost its total holdings to 15,391 BTC. It has solidified its position as the ninth-largest public Bitcoin treasury company globally.
Strive paid $79,348 per Bitcoin on average for this latest batch of BTC, according to the announcement.
On top of that, the firm has also disclosed that it holds a total of $87.3 million in cash as well as cash equivalents.
Strive, which was launched back in 2022, operates mutual funds, exchange-traded products, and wealth management services. The company began trading on the Nasdaq under the ticker ASST after its merger with Asset Entities, which was wrapped up back in 2025.
The firm’s relentless Bitcoin accumulation is part of a digital asset strategy that is meant to elevate it to the top BTC treasury firms.
In September 2025, Strive substantially expanded its BTC reserves with the acquisition of Semler Scientific, which was done via a $1.3 billion all-stock deal.
Strive treats BTC as a corporate “hurdle rate.” In short, this means the firm measures all of its capital deployment decisions and operational investments against the performance of Bitcoin.
The corporate adoption leaders
As of today, the list of the leading BTC treasury firms is rather diverse. It comprises technology giants, financial infrastructure providers, and, of course, major mining firms.
Tech conglomerate Tesla, which is spearheaded by none other than centibillionaire Elon Musk, remains a dominant force with a market value exceeding $1.5 trillion.
Meanwhile, Strategy Inc. remains the undisputed leader with 843,000 BTC.
However, mining companies of the likes of MARA Holdings have been selling off their Bitcoin holdings.
