TLDR
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BitBridge will start trading as BTTL by the end of Q3, aiming for NASDAQ uplisting.
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The company plans to launch Bitcoin Respect Loan, offering lower interest rates.
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BitBridge sees Bitcoin as long-term money, providing financial products that respect BTC.
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The firm also plans a high-profile college football sponsorship and educational podcasts.
BitBridge Capital Strategies has announced its plan to go public by the end of Q3 2025, following a merger with Green Mountain Merger Inc. The company will start trading under the ticker BTTL, with a strategy to uplist to NASDAQ. This announcement comes as BitBridge intensifies its efforts to reshape how Bitcoin is treated in the world of finance, particularly in lending.
As part of its business model, BitBridge plans to introduce innovative Bitcoin-backed loan services, aiming to offer terms more favorable to borrowers compared to traditional lending systems.
BitBridge Vision for a Bitcoin-Focused Future
Unlike other Bitcoin treasury firms, BitBridge operates as a pure-play Bitcoin company. Its focus is entirely on Bitcoin, without being burdened by legacy operations or business models. The company has emphasized its mission to build a substantial Bitcoin reserve while leveraging Bitcoin as a strategic asset for long-term growth.
According to Paul Jaber, CEO and Chairman of BitBridge, the firm is positioned to bridge the gap between the traditional finance system and the emerging Bitcoin economy.
Jaber explains, “Through our corporate Bitcoin accumulation treasury strategy, our innovative Bitcoin loan strategies, and our bold consumer-facing branding campaign, BitBridge is positioned to bridge the gap between a declining traditional finance system and a thriving Bitcoin standard.” This focus on Bitcoin’s long-term value sets BitBridge apart from its competitors, positioning it as a key player in the Bitcoin-focused financial ecosystem.
Introducing the Bitcoin Respect Loan Product
One of the key offerings from BitBridge will be its Bitcoin Respect Loan, a product designed to fundamentally change how the financial industry treats Bitcoin collateral. Unlike many existing loan products that view Bitcoin as volatile and risky, BitBridge recognizes it as a stable and long-term store of value. The Bitcoin Respect Loan will offer lower interest rates, multi-year terms, and the possibility of generating sustainable yearly revenue for the company.
Jaber stressed, “At BitBridge, we say ‘Bitcoin is Life,’ and our loan program is designed to give you the best life possible.” This approach contrasts sharply with many traditional lenders that impose high rates and unfavorable terms on Bitcoin-backed loans.
With this new offering, BitBridge hopes to create a more respectful and borrower-friendly lending environment for Bitcoin users. The company plans to roll out the loan product as part of its overall strategy to bring greater stability and long-term value to Bitcoin’s role in the financial system.
BitBridge’s Branding and Educational Initiatives
To complement its financial products, BitBridge is also launching a comprehensive marketing and educational campaign, under its “Bitcoin is Life™” branding. This campaign aims to position Bitcoin not just as a digital asset but as a way of life that offers a path to long-term wealth in a world increasingly plagued by fiat currency inflation.
The company will sponsor a prominent college football team this fall, tapping into the large, engaged audience of fans to spread its message.
Additionally, BitBridge plans to launch a podcast, StraightUpBitcoin, hosted by Paul Jaber, to further educate the public on the potential of Bitcoin and its role in reshaping the financial landscape. The combination of a bold consumer-facing campaign and an educational focus aims to expand Bitcoin adoption and solidify BitBridge’s position as a leader in the industry. Through this initiative, BitBridge hopes to reach a broader audience and promote Bitcoin as a tool for financial security and independence.
