TLDR
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eToro launches Tori AI agent to deliver faster portfolio insights.
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ETOR stock slips 0.46% as eToro unveils its rebuilt trading app.
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New sub-accounts help users separate goals and manage portfolios.
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eToro Edge adds desktop tools for more active trading workflows.
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Crypto self-custody wallets expand eToro’s push into DeFi access.
eToro Group Ltd. (ETOR) traded at $41.12, down 0.46%, as the company introduced a rebuilt app led by Tori. The launch signals a broader push into AI-supported trading, new account tools, and crypto self-custody. It also places eToro deeper in the race to make retail trading faster, smarter, and more personal.
Tori AI Agent Anchors eToro’s New App
eToro unveiled the new mobile app at its Intelligence in Motion event in London. The company designed the app to deliver faster access, clearer portfolio views, and richer asset pages. It also added advanced charts and personal settings for different trading styles.
The app centers on Tori, a proactive AI agent that shows portfolio insights and market signals. It also explains key price moves when they matter. As a result, users can receive information before they search for it.
eToro also plans to bring Tori beyond the main app. The company said users can access Tori through WhatsApp and Apple Watch. Therefore, they can check positions and react to market changes from more places.
Sub-Accounts and Desktop Tools Expand Trading Options
eToro introduced sub-accounts for users with different financial goals. These accounts can separate plans for housing, retirement, children, or other long-term needs. They also allow users to manage each goal side by side.
The company also announced eToro Edge, a desktop platform for active traders. The platform offers professional-grade charting and analytics for heavier trading activity. It supports users who need more detailed market tools.
eToro added agent-powered portfolios as part of the update. These portfolios allow users to build or copy AI agents in separate sub-accounts. However, Tori keeps the agents organized while users retain control.
App Store and Crypto Wallets Add Broader Context
eToro also expanded its App Store for trading and analytics tools. Partners, developers, quants, and users can build applications through its Builders’ Portal. The portal gives structured access to APIs and other development resources.
The company also added instant self-custody wallet setup through Tori. The wallet feature uses Zengo technology, which is now part of eToro. It gives users direct crypto control and access to decentralized finance tools.
The launch comes as trading platforms compete on automation, data, and crypto access. eToro built its brand around social investing and later expanded into crypto. Now, the company uses Tori to link community data, portfolio tools, and AI-led trading features.
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