Being “dialed in” is more than a phrase. It means tuning out the noise, narrowing your focus, and locking into the work in front of you with intent. People who live with that mentality tend to move differently, and VeeFriends is moving with them. We’re releasing two limited-edition “Dialed In” Dog FriendsCaps for the people who carry that mindset. You can throw on these hats as a quiet or loud symbol of how you show up, while you put in the work to conquer your goals.
The “Dialed In” Dog FriendsCaps are directly inspired by VeeFriends character Dialed In Dog, one of the stars of VeeFriends Comic Book #14: Doggy Day Care. The character’s silhouette is embroidered right onto the side panel of both colorways — Espresso and Stone Washed Denim. Whether you’re a Dialed In Dog maxi, someone who deeply resonates with the dialed-in mentality, or you just appreciate a dope, stylish hat, these FriendsCaps are built for you.
The “Dialed In” Dog FriendsCaps launch on May 28th at 12pm ET on the VeeFriends online shop alongside a Whanot live drop hosted by GaryVee from 10:30pm ET to 11:30pm ET on that same day. Series 1 holders and Series 2 Dialed In Dog holders get 24-hour first access through an exclusive holder pre-sale from May 27th at 12pm ET to May 28th at 12pm ET.
Fast Facts
- Product: “Dialed In” Dog FriendsCaps
- Colorways: Espresso & Stone Washed Denim
- Price: $55 each
- Build: Structured 6-panel, adjustable snapback
- Materials: Wool blend (Espresso) | Denim (Stone Washed Denim)
- Embroidery: “Dialed In” script across the front + Dialed In Dog silhouette on the side panel
- Inspired By: Dialed In Dog, featured character in VeeFriends Comic Book #14: Doggy Day Care
- Holder Pre-Sale: May 27th at 12pm ET to May 28th at 12pm ET
- Eligible holders: Series 1 holders + Series 2 Dialed In Dog holders
- Where: shop.veefriends.com
- Public Sale: May 28th at 12pm ET
- Where: shop.veefriends.com
- Live Drop: May 28th, 10:30pm ET — 11:30pm ET on Whatnot with GaryVee
- Where: veefriends.com/live
- Holder Claim: 1 free cap per eligible NFT
- Eligible Holders: Series 1 Dialed In Dog owners
- Holder Claim Window: May 27th @ 12 PM ET — June 10th @ 12 PM ET
- Where: https://shop.veefriends.com/collections/holder-claims
A Bold Design For A Dialed-In Mentality
The Dialed In Dog FriendsCaps collection features two colorways:
The “Dialed In” Dog Cap in Espresso
The “Dialed In” Dog Cap in Stone Washed Denim
Each cap is built on a structured 6-panel silhouette with an adjustable snapback closure for a clean, dialed-in fit. The Espresso colorway pairs a rich brown wool-blend body with cream embroidery, while the Stone Washed Denim version features a classic washed denim body with bright white embroidery. Both caps carry the signature Dialed In Dog character mark and embroidered script across the front. Both hats are a flex for anyone who knows what it means to stay locked in.
How To Get The “Dialed In” Dog FriendsCaps
The drop rolls out in three phases: a 24-hour holder pre-sale followed by a public sale and a live drop on Whatnot hosted by GaryVee.
Holder Pre-Sale
- Who: Series 1 holders + Series 2 Dialed In Dog holders
- When: May 27th at 12pm ET to May 28th at 12pm ET
- Price: $55
- Where: shop.veefriends.com
Public Sale
- Who: Open to everyone
- When: May 28th at 12pm ET
- Price: $55
- Where: shop.veefriends.com
Live Drop on Whatnot
- Who: Open to everyone
- When: May 28th, 10:30pm — 11:30pm ET
- Price: $55
- Where: veefriends.com/live
Make sure to sign up at veefriends.com/friendscaps to get notified and follow FriendsCaps on Instagram.
Holder Claim
Series 1 Dialed In Dog NFT holders can claim one of the new “Dialed In” Dog FriendsCaps!
- Who: Series 1 Dialed In Dog NFT holders
- What: 1 free “Dialed In” Dog FriendsCap per eligible NFT held
- When: May 27th @ 12 PM ET — June 10th @ 12 PM ET
- Where: shop.veefriends.com/collections/holder-claims
“Dialed In” Dog Looks
VeeFriends Dropping “Dialed In” Dog Limited-Edition FriendsCaps | Colorways, Character & How to Buy was originally published in VeeFriends on Medium, where people are continuing the conversation by highlighting and responding to this story.
